Starting May 2026, vehicle ads in the United States will now include All-Terrain Vehicles (ATVs), Utility Task Vehicles (UTVs), and non-motorized trailers such as travel trailers and campers. This enhancement allows auto advertisers to present their inventory through a performance-driven format targeting interested customers on Google.com.
When clicked, these vehicle ads lead to the Vehicle Description Page (VDP) on the advertiser’s site, enabling further actions like contacting the dealer or submitting leads.
To participate, U.S. vehicle advertisers must upload their vehicle data in the Merchant Center and run Performance Max campaigns in Google Ads.
Learn more about Vehicle ads expansion to ATVs and non-motorized vehicles.