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PMAX for Vehicles Beta Expands to Europe

A chart titled "PMax for vehicles" shows app icons like Search, Gmail, YouTube, Discover, and Display above car ad images. It highlights availability for new and used cars across countries such as NL, DE, IT, ES, US, UK, CA, and AU with check and cross marks. Powered by Google Ads integration.

Jochem Timmers recently shared that Vehicle ads in Google’s Performance Max is officially in beta for the Netherlands, Germany, Italy, and Spain.

This offers solutions for local car dealers with both new and used inventory.  This follows our earlier announcement, that PMax for Vehicles would expand soon.

Google categorizes the Vehicle Ads into two areas:

  • New cars:
    • USA, UK, Canada, Australia – open beta
    • Netherlands – closed beta
    • Germany, Italy, Spain – not available
  • Used cars:
    • USA, UK, Canada, Australia – open beta
    • Netherlands, Italy, Spain – closed beta
    • Germany – not available
A chart titled "PMax for vehicles" shows app icons like Search, Gmail, YouTube, Discover, and Display above car ad images. It highlights availability for new and used cars across countries such as NL, DE, IT, ES, US, UK, CA, and AU with check and cross marks. Powered by Google Ads integration.

Learn more about Vehicle ads on the official help page.

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