Google Ads is rolling out an AI-driven voice-over feature for Performance Max video ads, aiming to improve viewer engagement by adding realistic voice tracks.
This enhancement will use advanced AI models to generate natural-sounding voice-overs directly from your provided headlines and descriptions.
The automation only affects videos without an existing voice track, layering the new audio onto your video and saving it as a fresh asset.
Advertisers should note this is an opt-out change. If you do not manually opt out by March 20, Google will begin adding these AI-generated voice-overs to your eligible video ads.
This update was shared by Arpan Banerjee and Anu Adegbola.
