Google Merchant Center now offers a new option under the ‘add product source’ section called ‘Use AI to add products – beta,’ that allows advertisers to create new products in GMC using AI.
This feature automates the process of adding new products without the need of a product feed, but it’s only a one-time scan.
Advertisers can benefit from this simplified process as it provides an easier way to get started with their product listings.
This update was highlighted by Saurabh and Barry Schwartz.
