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False Destination Not Working Disapprovals Bug

A Google Ads dashboard displays an ad disapproval as "Not eligible" due to "destination not working," showing platform, URL, last checked date, and options to guide or appeal—potentially arising from a Google Ads bug.

Google Ads is experiencing issues where ads are being incorrectly rejected due to “Destination not working” even though the linked websites are functioning. 

A Google Ads dashboard displays an ad disapproval as "Not eligible" due to "destination not working," showing platform, URL, last checked date, and options to guide or appeal—potentially arising from a Google Ads bug.
Source: Hana Kobzová

Many PPC specialists have been complaining about receiving a high volume of email notifications related to these disapprovals, hinting a system error within Google Ads.

It is unclear whether Google will automatically reverse these disapprovals, so it is recommended to submit the ads for review.

This update was first shared by Marcin Wsół.

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