YouTube is rolling out a new “Add a quiz” option within the video elements section during the upload process, allowing creators to insert interactive quizzes directly into their videos.
Creators can choose when the quiz appears, customize the answer options, and use it to boost engagement mid video. The feature sits alongside cards and end screens, signaling YouTube’s push toward more interactive content formats.
While primarily built for creators, this opens interesting opportunities for brands and educators running YouTube campaigns. Interactive elements like quizzes could increase watch time, improve retention, and strengthen audience engagement signals over time.
This update was shared by Jyll Saskin Gales.