Google is experimenting with a new ad extension that shows third-party endorsement content directly under Search ads. This content may feature the name, logo, and a brief quote from a trusted third-party source. This reminds us a “review extension” that was available in the past.
An example shared shows a Search ad with the endorsement “Best for Frequent Travelers” attributed to PCMag, including its favicon. The placement appears beneath the ad description, resembling a citation from an external publisher.
According to Google, this is a small-scale test and no further details were provided on eligibility, rollout plans, or how endorsements are selected. The test could help increase consumer trust and credibility for advertisers if rolled out more broadly.
This update was spotted by Sarah Blocksidge and Barry Schwartz.