Sweepstake Casinos Now Banned Under Google Ads Policy
Starting October 28, 2025, Google will update its Gambling and Games policy to explicitly ban sweepstake…
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PPC News: October 2025
83 posts
Explore all PPC news published in October 2025, curated to help you save time and stay up to date with everything happening in paid advertising.
Personalize Your Merchant Center Promotions with Audience Targeting
Heidi Sturrock shared that Google Merchant Center now lets you define an audience when setting up promotions,…
Search Ads Now Showing “People Also Search For”?
Thomas Eccel shared that Google Ads is experimenting with a new “People Also Search For” section…
Merchant Center for Agencies Simplifies Client Management
Google has launched the pilot phase of Merchant Center for Agencies, a new accout type built to help agencies…
Download Button Quietly Added to Promotions Setup in GMC
A new feature has quietly appeared in the Google Merchant Center promotions setup, a “Download” option that lets…
New CSAE Policy Strengthens Google’s Stance on Child Protection
Effective October 22, 2025, Google has updated and renamed its Child Sexual Abuse Imagery (CSAI) policy to the…
Performance Max May Soon Allow Campaign-Level Audience Exclusions
A new update spotted in Japan by Satoshi Ando and shared by Dario Zannoni suggests that Performance Max…
Melatonin Ads Now Allowed in Germany, France & Spain
Starting in November, Google will update its Unapproved Pharmaceuticals and Supplements policy to allow the…
October’s Demand Gen Updates Summary
Google’s October Demand Gen Drop summarized a wave of updates, centered on bidding optimization and creative…
Microsoft Ads Impersonated in New Scam Campaign on Google
This time, scammers are impersonating the Microsoft Ads website. Users are being tricked into logging into a…