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Google Ads Outage Disrupts Advertiser Access on October 1st

Last updated on October 2, 2024
An error page from Google on October 1st featured the code "500" and the message, "That's an error. There was an error. Please try again later. That's all we know." The page showed a broken robot with detached limbs and tools scattered around, hinting at a Google Ads outage affecting advertiser access.

On October 1st, Google Ads experienced an outage that began around 7 a.m. UTC.

The issue left many advertisers unable to access their Google Ads accounts and manage their campaigns for several hours, showing a 500 server error.

The screenshot was shared by Rakshit Shetty, along with many others.

Google 500 error page showing the message "500. That's an error. There was an outage. Please try again later. That's all we know." A blue illustration of a broken robot with scattered parts is on the right side of the page, potentially affecting Advertiser Access to Google Ads.

Later that day at 2:52 PM UTC Google announced that the issue was resolved.

Screenshot of an incident report for Google Ads detailing an outage that began on October 1st, 2024, at 6:00 AM UTC and ended at 10:30 AM UTC. The report outlines Google Ads outage impacts, with statuses at 2:52 PM and 8:37 AM highlighting ongoing issues and resolution progress.

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