Google Expands “Campaign Total Budget” to Search, PMax & Shopping
Google Ads has expanded support for “campaign total budget” beyond Demand Gen and YouTube campaigns. Advertisers…
Browsing Category
PPC News: September 2025
92 posts
Explore PPC news published in September 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
AI Max for Search Campaigns Goes Global
Google has officially rolled out AI Max to all advertisers worldwide. Advertisers can now apply AI Max directly…
YouTube TV Launches New YouTube TV Sports Lineup
Google Ads has introduced the YouTube TV Sports Lineup, a new way for brands to run ads across live sports…
Google Ads Reporting Gets More Useful for Marketers
Thomas Eccel shared that the Summary view in Google Ads has received a significant upgrade to improve reporting…
Google Expands Nonprofit Eligibility Worldwide
Jason King shared that Google Ad Grants has officially updated its list of eligible regions, opening new…
Google Ads Faces Criticism Over Automatic Store Visit Revenue
Kim Petersen and Adriaan Dekker shared that Google is auto-enabling Store Visits as primary conversions with…
Advertisers Spot Errors in Google’s AI-Driven Competitor Warnings
Anthony Higman reports misleading Google Ads alerts urging them to increase budgets because a “competitor” has…
App Install & Engagement Campaigns Get Adjustment Feature
Emirhan Bayutmuş shared that Google Ads has expanded Adjustments to App campaigns. Until now, adjustments were…
Google Releases Comprehensive Guide on Shopping Ads Pricing
Google has published a new “Understanding Product Pricing” guide for Shopping ads and free listings.…
Smarter Creative Insights with Demand Gen’s New Segmentation
Georgi Zayakov shared that Google has updated the Network Segment reporting for Demand Gen campaigns.…