PMax in Microsoft Ads Now Offers Share of Voice, Budget Tips & More
Microsoft Advertising has rolled out fresh reporting tools and campaign controls for Performance Max campaigns,…
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PPC News: August 2025
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Explore PPC news published in August 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Clearer Delivery Statuses in Shopping Campaigns
Microsoft Advertising just rolled out new delivery status messages and a campaign diagnostic tile to help…
Enhanced PMax Targeting Now Available via Google Ads API
Starting August 4, advertisers and developers now have 3 key targeting upgrades: All 3 features are now…
Google Prepares AI Mode Ad Rollout for Q4
Big shift in paid search strategy: Google is rolling out ads in AI Mode, its conversational search experience.…
Google Ads Lets You A/B Test Demand Gen Creatives
Google Ads just launched a beta that lets you test creative side-by-side in Demand Gen campaigns. Here’s how it…
Google Opens Doors to Gambling Ads in Cameroon & Namibia
Starting August 19, 2025, Google will allow online gambling ads in Cameroon and Namibia—but only for licensed…
Sitelinks Now Influence Ad Strength in PMAX Campaigns
Google Ads has quietly updated how ad strength is calculated in Performance Max by including sitelinks as a…
Google Requests Brand Guidelines Update in PMAX
Google is prompting advertisers to update their brand guidelines in Performance Max campaigns, as these are now…
Microsoft Advertising Introduces Premium Streaming Campaigns
Microsoft Advertising has quietly launched a new campaign type called Premium Streaming in its online interface,…
Restricted Medical Content Label Deprecated in Google Ads
In August 2025, Google Ads will retire the “Restricted Medical Content” label, which previously enabled…