TCPA & TROAS Removed as Standalone Strategies in Microsoft Advertising
Navah Hopkins shared that starting August 4, 2025, Target CPA (TCPA) and Target ROAS (TROAS) will no longer be…
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PPC News: July 2025
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Explore PPC news published in July 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Google Restricts Personalization for Drug Ads Without Certification
As of July 1, 2025, advertisers in the U.S., Canada, and New Zealand must now apply for the Restricted Drug Term…
Zoho CRM Joins Google Ads for Offline Conversions & Customer Match
Google Ads has quietly added Zoho CRM as a supported data source within Data Manager. Advertisers can now import…
Dangerous Products Policy Update Targets Pill Press Ads
Starting September 1, 2025, Google will update its Dangerous Products policies for both Ads & Shopping to…
Google to Allow Online Gambling Ads in Ukraine
Google Ads will update its Gambling and games policy in Ukraine on July 14, 2025. From this date, certified and…