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Automated “Certification” Attribute in Google Merchant Feeds

Screenshot of Google Merchant Center Help page. A red arrow points to a warning box with a yellow triangle icon. The text explains Google's use of GTIN and MPN data for product certification if not provided by the user.

Google has updated its Google Merchant product feed specification, specifically for the “certification” attribute. Since implementing it across all products has become quite complex, Google is automating the process for products with a GTIN or MPN set.

Screenshot of Google Merchant Center Help page. A red arrow points to a warning box with a yellow triangle icon. The text explains Google's use of GTIN and MPN data for product certification if not provided by the user.

This update was discovered by Emmanuel Flossie.

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