Google Ads has launched a new group of recommendations, powered by Google AI, focused to help advertisers optimize their awareness and consideration campaigns.
Available on the Recommendations page, these suggestions are tailored to improve the performance of cost-per-thousand (CPM) and cost-per-view (CPV) campaigns, complementing existing cost-per-action (CPA) recommendations.
What Brand Recommendations Offer?
- Ads and Assets: Refine ads, create new ads, and show the best-performing ads.
- Bidding and Budgets: Find the right bid strategy and ensure campaigns aren’t limited by budgets.
- Keywords and Targeting: Reach more interested audiences.
- Measurement: Unlock additional reporting features for better insights.
For more details, visit the Google Ads Help Page: Introducing Brand Recommendations in Google Ads
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