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Easily Import Google Ads to Microsoft Advertising

Screenshot of a Microsoft Advertising guide titled "How to Import for Shopping Campaigns & Merchant Center." It displays a browser tab with options to create a new Microsoft Merchant Center store, making it easy to transition your Google Ads shopping campaigns seamlessly.

Expanding your ad reach just got easier. Microsoft Advertising now offers seamless Google Import tools, allowing advertisers to transfer Google Ads campaigns with minimal effort.

A screenshot displays the Microsoft Advertising Platform interface, highlighting a drop-down menu for importing features, including Google Ads. The text reads,"How to activate Audience ads using Google Import.

With Quick Import, Smart Import, and Advanced Import, you can move Performance Max, Audience ads, and Shopping Campaigns into Microsoft Advertising in just a few clicks—saving time while maintaining audience targeting, creative assets, and campaign structures.

Screenshot of a Microsoft Advertising guide titled"How to Import for Shopping Campaigns & Merchant Center." It displays a browser tab with options to create a new Microsoft Merchant Center store, making it easy to transition your Google Ads shopping campaigns seamlessly.

Marketers can now scale their reach with Microsoft’s unique audience network, covering MSN, Outlook.com, Edge, and more. A dedicated webinar will guide advertisers on customizing, scheduling, and synchronizing campaigns for maximum impact.

Read the full announcement here: Unlocking the power of Google Import tools: Easy steps to scale and expand your reach on Microsoft Advertising.

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