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PPC News: January 2025

68 posts

Explore PPC news published in January 2025 all curated for you to save time and stay in the loop in the ever-evolving PPC world.

Boost Lunar New Year Campaigns with These 4 Strategies

The Lunar New Year is a vibrant celebration that marks the start of Spring and is deeply rooted in Southeast…

January 18, 2025

Video extensions have started appearing in Microsoft Advertising, allowing advertisers to enhance their search…

January 18, 2025

Google has released a new metric column for Demand Gen campaigns called “% Served“. This addition…

January 17, 2025

Sachin Patel observed a new feature within Bing’s search results on mobile. A new link called “See…

January 16, 2025

Google has enhanced the Search Terms Insights in Performance Max campaigns by adding a new “Source”…

January 16, 2025

Thomas Eccel shared interesting news about the video campaign subtype menu in Google Ads has been updated for a…

January 15, 2025

Thomas Eccel recently shared that Google Merchant Center has introduced new types of Promotions, now allowing:…

January 15, 2025

Sachin Patel discovered that Microsoft is testing bold “Sponsored” labels in search ads to make them…

January 14, 2025

Google Ads API v16 will be deprecated on February 5, 2025. Post this date, all v16 API requests will cease to…

January 14, 2025

Starting January 2025, Google will update its political content policy to align with California Election Law…

January 13, 2025