Decoding Merchant Center Next Key Terms with the Official GMC Glossary
Google has introduced a new glossary in the Help Center for Merchant Center Next. It’s a handy resource for…
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PPC News: December 2024
59 posts
Explore PPC news published in December 2024 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
Local Search Ads Without Descriptions
Anthony Higman spotted local ads in Google Search appearing without any ad descriptions. In the screenshot he…
AI Mode Coming to Google Search on Mobile
Google is rolling out a new “AI Mode” for Search, designed to look like its Gemini AI chatbot. This…
Ad Policy Update to Tackle Spam Website Content
In December 2024, Google will update its “Abusing the ad network” policy. Ads leading to…
Sitelink Test with Shaded Buttons
Google is testing a new style for mobile sitelinks, turning them into shaded grey buttons, as noted by Sachin…
New IP Targeting by Google: Privacy Under Scrutiny
Navah Hopkins shared that Google tests IP address targeting for more precise advertising. Here’s what you need…
Google’s New Rules for Cryptocurrency Ads in the UK
Google is updating its cryptocurrency-related advertising policy starting January 2025. Here are the key…
Call-to-Action Feature Introduced in WhatsApp Extension
WhatsApp Extension (Message Assets) now includes a new feature, spotted by Arpan Banerjee: a Call-to-Action…
Google’s Ad Inspector Tool Helps Developers Test Mobile Ads
Google’s Ad Inspector, included in the Mobile Ads SDK, helps developers debug and analyze ad requests in…
Google Tests New PMAX Feature for Better Brand Traffic Control
Mike Ryan shared that Google is testing a powerful new brand control feature in Performance Max campaigns to…