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Google Eases Language Rules for Product Data

Illustration of a woman using a tablet to shop online, launched into an Activity Dashboard. A large, yellow shopping cart icon is on the screen, surrounded by browser windows and a globe symbol. The scene includes icons of a lock and heart, highlighting secure and heartfelt connection while comparison shopping.

Starting in December 2024, Google will allow slight differences between the language of your product feed and your website.

Product titles, descriptions, and variants in a different language than the feed are acceptable if most product data matches the feed’s language. However, such listings may perform poorly due to mismatched user expectations. 

Illustration of a woman using a tablet to shop online, launched into an Activity Dashboard. A large, yellow shopping cart icon is on the screen, surrounded by browser windows and a globe symbol. The scene includes icons of a lock and heart, highlighting secure and heartfelt connection while comparison shopping.

The checkout process must still align with the feed language.

For more details, see Google’s official announcement here: Policy Update: Inconsistent language between source and website.

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