Shopify Audiences has launched a highly anticipated feature, allowing users to pass existing customer data directly to Google Ads. This update facilitates the creation of customer match audiences for lookalike targeting and exclusions.
The integration eliminates the need for manual uploads.
Currently, filters and custom customer segments are not available, so brands with diverse products or average order values should continue using manual uploads for specific segments.
This news was spotted by Elmar Aga.
