Microsoft is betting big on a conversational, personalized, and AI-powered future.
Microsoft will sunset its DSP, Microsoft Invest, on February 28, 2026, shifting all buy-side investment exclusively to the Microsoft Advertising Platform.
Why? Because the current DSP model doesn’t align with their bold new vision of ad experiences that are
- Conversational
- Privacy-forward
- Predictive
- Agentic (yes, that’s their word of choice)
Expect big bets on:
- Generative AI for creative + optimization
- Deep first-party data across Bing, LinkedIn, Xbox, Copilot, Outlook & more
- Advanced tools for both advertisers (buying) & publishers (Monetize & Curate)
Read all about it here: Empowering businesses for a future that is conversational, personal, and agentic