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Enhanced CPC for Microsoft Advertising’s Native Campaigns


Starting April 30, Manual CPC bidding for newly created Native campaigns will be phased out. From May 13, all current image and feed campaigns using Manual CPC will transition to Enhanced CPC, with the upgrade process concluding by May 17.

This shift to Enhanced CPC, a strategy shown to boost performance significantly, promises substantial benefits. Advertisers who have switched to Enhanced CPC report an average of 6% lower cost per acquisition than those sticking with Manual CPC, marking a notable improvement in advertising efficiency and effectiveness.

Read the official announcement: Upgrading native campaigns to enhanced CPC.

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