Starting September 3, 2024, Google Ads will be updating its Sexual content policy – Mature cosmetic procedures allowing pubic hair grooming ads on its network, including Display and YouTube, in Australia, Brazil, Canada, France, Germany, India, Japan, Poland, South Korea, the United Kingdom, and the United States.
To comply with the new policy, ads must:
- Avoid focusing on sexual pleasure or using sexually suggestive elements.
- Do not disparage physical attributes or employ body shaming.
- Do not target or feature minors.
- Adhere to the existing Sexual content policy.
Enforcement will begin on September 3, with full enforcement over 12 weeks. Warnings will be issued at least 7 days before any account suspension for violations.
Read the full update here: Update to Sexual content policy: Mature cosmetic procedures.
