Microsoft promises more engaging Audience Ads as they expand to new placements, networks, and properties:
- Microsoft Casual Games expansion (rolling out): Microsoft is expanding Audience Ads onto new placements, like home, menu, and game screens across games that come defaulted onto Windows computers. Audience Ads currently serve in Treasure Hunt and Jigsaw and will serve across all Microsoft Casual Games by 2024.
- Microsoft 365 expansion (rolling out): Microsoft is expanding Audience Ads onto new markets of the free consumer version of the Microsoft 365 mobile app. Rolling out in the US by October and EU markets by January on Android.
- Video and CTV Ads (released): Microsoft released Video and CTV Ads, which allow brands to reach large scale and high-value audiences across Microsoft properties and publisher partners in online video and CTV placements.
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