Giοrgos Touloumis has discovered a new conversion report that allows advertisers to analyze conversions, whether they are lead- or sales-oriented.
It can be found under Goals > Conversions > Summary and consists of two tabs:
- Sales
- Leads
This feature is likely designed for accounts with varied goals across different campaigns, enabling users to group and analyze them more effectively.
Here’s a screenshot Giorgos shared of the Sales tab.
Here’s a screenshot Giorgos shared of the Leads tab.