Last week, Google announced a new feature called Confidentail matching to help advertisers to use their first-party data for matching using confidential computing.
An official help page has now been published, providing more details about this feature, including:
- The purpose of Confidential Matching
- How to use the feature
- Frequently asked questions
You can find the official help page here: Confidential matching.
This news was highlighted by Hana Kobzová.