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Confidential Matching Help Page Published

Illustration showing data privacy. On the left, a laptop with an open envelope icon and various data types like purchases. On the right, a shield with the Google "G" logo and icons representing email, calendar, files, and tags. An arrow connects the laptop to the shield for confidential matching.

Last week, Google announced a new feature called Confidentail matching to help advertisers to use their first-party data for matching using confidential computing.

An official help page has now been published, providing more details about this feature, including:

  • The purpose of Confidential Matching
  • How to use the feature
  • Frequently asked questions

You can find the official help page here: Confidential matching.

This news was highlighted by Hana Kobzová.

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