Effective June 1, 2024, any experiment in Google Ads that do not have an explicitly specified end date will automatically receive a default end date of August 23, 2024.
Advertisers can adjust this end date at any time before the experiment concludes. This update aims to streamline the management of campaign experiments.
This news was spotted by Syed Gaiyoor Hassan, Adriaan Dekker, and Jon-Paul LaFerriere.
