Recommendations in Google Analytics

Last updated on April 20, 2024

Screenshot of a Google Ads interface with a "New!" highlighted in green at the top right corner, showcasing recommendations to increase the budget based on Google Analytics data. A notification indicates a potential increase of two conversions per week.

Thomas Eccel spotted Google Ads recommendations showing within Google Analytics 4 interface.

In this case, a recommendation to increase budget is displayed. When you click on “View details“, a box appears on the right side of the screen with an “Increase budget” link that redirect to Google Ads.

Google Ads

PMAX Gets a “Source” Column For Search Terms

Last updated on January 16, 2025

Google has enhanced the Search Terms Insights in Performance Max campaigns by adding a new “Source”…

A screenshot displays a table with search categories, competition values, search volumes, and PMAX asset groups. The Source Column includes clickable links labeled "Search themes" and "URLs, creative assets, and more," enriching your understanding of Search Terms explored.

1 min read

Simplified Subtype Menu for YouTube Campaigns

Last updated on January 14, 2025

Thomas Eccel shared interesting news about the video campaign subtype menu in Google Ads has been updated for a…

Explore the simplified Google Ads menu layout designed for selecting video campaign subtypes. Options for YouTube campaigns include Efficient reach, Non-skippable reach, Target frequency, Ad sequence, and Audio reach, each with descriptions and a "Learn more" link.

1 min read

Barcode and QR Code Options as Promotions

Last updated on January 14, 2025

Thomas Eccel recently shared that Google Merchant Center has introduced new types of Promotions, now allowing:…

Screenshot of the Google Ads interface showcasing new promo code options like Barcode and QR Code. These options are highlighted in a green box with an arrow pointing to a "New Options" label, featuring fields for promotion details and end dates.

1 min read

Microsoft Experiments with Bold ‘Sponsored’ Labels in Search

Last updated on January 14, 2025

Sachin Patel discovered that Microsoft is testing bold “Sponsored” labels in search ads to make them…

Screenshot of Microsoft search results for reserving the new Samsung Galaxy. Includes links to Samsung and AT&T websites, highlighting offers and deals for the Galaxy S24, S24+, and A16 5G models with trade-in options, special credits, and sponsored labels.

1 min read

Recommendations in Google Analytics

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PMAX Gets a “Source” Column For Search Terms

Simplified Subtype Menu for YouTube Campaigns

Barcode and QR Code Options as Promotions

Microsoft Experiments with Bold ‘Sponsored’ Labels in Search