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PMAX With Recently Used Label

The screenshot displays a Google Ads interface where the "Performance Max" campaign type, or PMAX, is highlighted in green with a "Recently Used Label." It's presented alongside other options like Search and Shopping campaigns, offering an optimal blend of strategies for leveraging SEO keywords.

In January, Google began to prominently feature Performance Max campaigns in the new campaign type selection interface. Now, Google is advancing this initiative by introducing a “Recently Used” label within the selection block, further emphasizing PMAX campaigns.

This news was discovered by Thomas Eccel.

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