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Google Prohibits Impersonation in Ads

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Starting March 2024, Google Ads will expand its Misrepresentation policy under the Unacceptable Business Practices section to prohibit ads that entice users to spend money or share information through impersonation or false claims of affiliation with public figures, brands, or organizations.

This enforcement will apply to advertisers globally except in France, where it will start in April 2024.

Google emphasizes the severity of violations, warning that any breaches will lead to immediate suspension of the advertiser’s Google Ads account without prior notice, and the violator will be permanently barred from advertising with Google again.

Read the official announcement: Update to Google Ads Policies.

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