Two New Parameters for Consent Mode

Last updated on November 29, 2023

An infographic detailing updates to Consent Mode for personalized advertising starting March 2024 introduces two new parameters: "ad_user_data" and "ad_personalization," alongside existing ones like "analytics_storage" and "ad_storage." Explore these new parameters to enhance your ad strategy.

Starting in 2024, Google will require the use of two new parameters for advertisers who wish to use personalized ads: ‘ad_user_data’ and ‘ad_personalization’.

This news was shared by Marthijn Hoiting & Adriaan Dekker.

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Two New Parameters for Consent Mode

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“See More Links” in Microsoft Search Ads

PMAX Gets a “Source” Column For Search Terms

Simplified Subtype Menu for YouTube Campaigns

Barcode and QR Code Options as Promotions