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Adapting to New Privacy Regulations

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Google has published an official announcement related to privacy and regulatory changes with consent mode.

The consent mode influences Google Ads, Google Marketing Platform, and Google Analytics.

To maintain campaign performance, it’s essential to send consent signals to Google. Immediate action might be needed before March 2024 to retain ads personalization features.

Read the official announcement here: Adapt to privacy and regulatory changes with consent mode.

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