Data-Driven Attribution is Extending to Discovery and Demand Gen
Discovery campaigns will also be affected by this news. Google is now incorporating ads from these campaigns and…
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PPC News: August 2023
42 posts
Explore PPC news published in August 2023 all curated for you to save time and stay in the loop in the ever-evolving PPC world.
New Product Issues in Google Merchant Center
New types of warnings have appeared in Google Merchant, namely Inappropriate title or Inappropriate image when…
Mandatory Consent: A Necessity for Content Network Websites
In 2024, Google will stop showing ads on sites that don’t work with consent mode. This rule applies to…
Enhanced CPC No Longer Available in Standard Shopping
Standard Shopping campaigns will not be able to use Extended CPC from October 2023. It will be necessary to…
Monitoring User Behavior During Certifications
Sofia Akritidou drew attention to the modification of the course of tests in the Skillshop. Google has published…
View Rate per Format for Video Ads
Benjamin Vandenberghe pointed out the new columns for video ads: view rate broken down by ad type –…
Product Reviews Layout Updated in Google Merchant Center
The Product Review Report in Google Merchant Center got a new coat. It provides far more data and visually…
Google Publishes Guide on Responsive Search Ads
Google published the official guide for Responsive Search Ads, so be sure to check it out.
Cross-Media Report available
Arpan Banerjee discovered new cross-media report in Google Ads, which provides information on the reach of video…
Limited Ad Serving
Google has specified a new account limit called Limited Ad Serving. If it believes that an advertiser’s ad…