Google Merchant Center Updates: October 2025 - PPC News Feed

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Screenshot of a webpage titled "About Merchant Center for Agencies." The page highlights features like Multi-Client Management, benefits for agencies, and includes links to eligibility requirements and getting started information.

Merchant Center for Agencies Simplifies Client Management

A settings window displays promotion marketing methods with checkboxes for Shopping ads, Free listings, Google Wallet (highlighted), and Chrome browser, plus an explanatory pop-up about Wallet support from Google Merchant Center.

Merchant Center Adds Google Wallet & Safari Support for Promotions

Screenshot of the Merchant Center Next dashboard, highlighting Promotion Analytics in the Promotions section with status indicators, performance metrics, a website promotions notice, and options to manage or add promotions and view related data.

Promotion Analytics Now Live in Merchant Center Next

Screenshot of an audience selection menu for a Google Merchant Center Promotion. "Show to a preferred audience" is selected and highlighted in yellow, showcasing Audience Targeting options and personalization features with explanatory text in the sidebar.

Personalize Your Merchant Center Promotions with Audience Targeting

A website screen shows a “Products” page under “Automatic improvements.” A pop-up titled "Automatic shipping updates" uses Google Maps to enhance shipping info, with a checkbox and "Cancel" and "Save" buttons.

Automatic Shipping Updates Appear Outside US

A list of countries where RAAP is available globally, grouped by general availability and by postal code-level targeting, in plain black text on a white background. No graphics or images are present—only text.

Merchant Center’s RAAP Now Live in 86 Countries With Postal Code Support in 22

Screenshot of a Google Merchant Center notification about "Text on image," with an issue details page showing how promotional text affects product images, plus options to optimize images and view centralized issues and impact statistics.

Google Merchant Center Adds Centralized Issue Details Page

Screenshot of a webpage explaining the “Google handling cutoff time” attribute for product listings, featuring sections on when to use it, related attributes, format, requirements, and an “It depends” note to help ensure accurate delivery estimates.

Google Adds Handling Cutoff Time Feed Attribute for Accurate Delivery Estimates

Google Emails Brands Early Access to Brand Profile

A Google Merchant Center page titled "Video assets" shows a prompt introducing video assets, suggesting users add social profiles to boost customer engagement and conversions with their Shopping Ads videos on Google.

Video Assets Section Rolling Out to GMC Accounts

A screenshot of Google Merchant Center Next displays the main menu on the left and Products page on the right, with a blue popup highlighting a new, condensed navigation for easier access.

Google Merchant Center Rolls Out Condensed Navigation

Illustration of a person pointing at a large screen displaying a green checkmark and various icons and text. The person has dark hair and is wearing a striped shirt. The checkmark suggests approval or successful completion.

Merchant Center’s Misrepresentation Policy Clarified