Google Merchant Center Updates: November 2025 - PPC News Feed

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Screenshot of the Google Merchant Center Next “Products” page, with “Prioritized fixes” tab selected and a message below stating, “Great, all your prioritized fixes are resolved.”.

Google Merchant Center Now Hides Non-Priority Issues in Diagnostics

A message stating "Incentivized reviews require proper identification" with details about tagging reviews boosted by incentives as a feed attribute, plus a blue button labeled "View instructions.

New Feed Attribute Introduced For Incentivized Reviews

A FeedArmy Promotions setup page displaying options to select products for a promotion—121 products are preselected. Choices include filtering, mapping to a Merchant Center promotion ID, or promoting top performers or all products.

Show Top Performers in GMC Promotions

A Google Merchant Center page titled "Video assets" shows a prompt introducing video assets, suggesting users add social profiles to boost customer engagement and conversions with their Shopping Ads videos on Google.

Google Launches Help Pages for Video Assets in GMC

A screenshot of an email from Google explaining how to disable Google Smart Cropping for images on Google Shopping, with certain text boxes blurred for privacy and the phrase “One-time Approval Template” in bold.

Google’s Smart Cropping Can Be Disabled by Support