Monitor Best-Sellers in Google Merchant Center (Free Script)
Did you know that stats say that the top 10% of your products drive 80% of your store’s total revenue? These are…
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Our PPC blog covers everything from Google Ads and Microsoft Advertising tips, latest trends and campaign optimizations to industry news and expert analysis to help you run more effective pay-per-click advertising.
Interview with Borys Vasylchuk: Diving into PPC Reporting with AI Insights
Meet Borys Vasylchuk, who, as he calls himself, is a Performance Marketer turned Product Marketer. Borys holds…
Google Marketing Live 2025: All You Need to Know
Google Marketing Live returned in 2025. Here’s everything you need to know. Whether you work with global brands…
The Ultimate Guide to Consent Mode: What It Is & How It Works
Data thrives in the digital world. Businesses rely on it for analytics, marketing, and improving user…
Fake Clicks in Digital Advertising: How They Impact Industries and How to Combat Them
Fake clicks, commonly caused by bots, fraudsters, or invalid traffic, pose a growing challenge in digital…
Interview with Bernt Muurling: Exploring Fake Click Prevention in PPC Advertising
Meet Bernt Muurling, a digital marketing leader with 10+ years of expertise in PPC and a commitment to…
13 Proven Strategies to Prevent Fake Clicks in PPC Advertising
Fake clicks are a growing problem in PPC advertising. In recent years, click fraud has escalated significantly,…
2024 PPC Roundup: 10 PPC News Updates That Defined 2024
2024 has been a big year for PPC advertising! From exciting new functionalities to major changes in the…
The Cost of Fake Clicks in Pay-Per-Click Advertising
According to research, 43% of advertisers use Google Ads for lead generation, while 30% use it to encourage…
How to Set Monthly Spending Limit in Google Ads
Effective budget control in Google Ads is a great way to optimize the performance of ads within your controlled…