PPC News2026-10Microsoft AdvertisingMicrosoft Adds OR Filters and Custom Columns in Trend Charts Microsoft Advertising has introduced practical upgrades to its UI, enabling more efficient data manipulation…October 14, 2026
PPC News2026-10Google AdsGoogle Ads Introduces Automotive Model Feeds in Beta Automotive model feeds, known in beta as Vehicle Top Ads, are now available for vehicle manufacturers (OEMs) in…October 14, 2026
PPC News2026-10Google AdsGoogle AI Mode Spotted Showing Three Ads Instead of Two Google AI Mode is now showing three ads at the bottom of results instead of the usual two. This change offers…October 14, 2026
PPC News2026-10Google AdsUCP Integration Hub Spotted Live in the US The UCP integration hub is now live in Google Merchant Center for US merchants. It sits under Settings > UCP…October 14, 2026
PPC News2026-10Google AdsGoogle Tests Website Name and URL Formats in AI Mode Ads Google is testing different ways of displaying website identifiers in ads within AI Mode on mobile. Some ads…October 13, 2026
PPC News2026-10Google AdsGoogle Tests Two New Ad Designs in AI Mode Google is testing two new ad designs in AI Mode, changing how sponsored results appear at the bottom of…October 13, 2026
PPC News2026-10Microsoft AdvertisingMicrosoft Ads API Adds Conversion Value Rules and AI Text Tone Options Microsoft Advertising has introduced significant updates to its API, with new capabilities for tool builders and…October 13, 2026
PPC News2026-10EcommerceGoogle AdsGoogle Merchant Center Adds Store Address Attribute Google Merchant Center has introduced the store address [store_address] attribute, which is now required for…October 13, 2026
PPC News2026-10Microsoft AdvertisingBing Updates Sitelink and CTA Button Design in Search Ads Bing has made two small design changes to sponsored ads in search results. The sitelink buttons below the ad…October 13, 2026
PPC News2026-10Google AdsGoogle Tests New Sitelink Design for Desktop Ads A new sitelink layout has been spotted in Google Search ads, displaying sitelink headlines and their…October 13, 2026