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Google Tests Two New Ad Designs in AI Mode

A search results page showing sponsored AI-powered optimization tools, including listings for Siteimprove and New Standard Digital, alongside a chat interface at the bottom and a sidebar of related SEO articles.

Google is testing two new ad designs in AI Mode, changing how sponsored results appear at the bottom of AI-generated responses.

The tests introduce two different layouts.

In the first version, ads appear on a white background with a thin grey border, replacing the previous grey background.

The second version removes the border entirely, displaying the website favicon, site name, blue headline, and description. This makes ads look more like traditional search results.

These updates were spotted by Sachin Patel and Adriaan Dekker.

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