Microsoft Advertising’s Performance Max campaigns enhance multi-format and cross-channel advertising. PMAX has proven effective, showing a 32% decrease in cost per acquisition and a 3x increase in return on ad spend for advertisers.
Microsoft is introducing the following new features:
- brand exclusions
- campaign-level auto-generated asset settings
- term insights reporting (coming later this month)
- search themes (coming later this month)
For more information, read the announcement here: How PMAX is working for advertisers and new updates
Navah Hopkins shared a roadmap for PMAX new functionalities. Check out the image below for a detailed overview of what’s coming next!
