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Guidance When Selecting A Bid Strategy

Screenshot of a Google Ads bidding settings page providing guidance on bid strategy. Options include "Maximise clicks," selecting a maximum cost per click bid limit, and an option to use a portfolio strategy. Buttons for canceling and saving reside at the bottom.

Google Ads has introduced a new feature in its online interface, offering users guidance when selecting a bid strategy.

This feature is tailored to help advertisers select the bidding strategy that, in Google’s opinion, is the most effective for their campaigns, aiming to optimize performance and meet advertising goals with greater precision.

This news was shared by Adriaan Dekker.

Screenshot of a Google Ads bidding settings page. The "Maximise clicks" bid strategy is chosen, with an option to set a maximum cost per click. Guidance on selecting the best approach is available, ensuring your SEO keywords effectively target the right audience. "Cancel" and "Save" buttons are at the bottom.
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