Small business label for product listings

November 2, 2023

A screenshot of an online store showcases foam building blocks for kids, priced at $49.95. The label highlights it as a small business. These colorful blocks come in various shapes, with other similar product listings visible in smaller images.

Google reveals new ‘Small business‘ label for Search and Google Maps currently exclusive to U.S. users. 84% of people say supporting local and/or small businesses is important to them.

A smartphone screen showcases Google search results for "kids foam blocks." The highlighted result features "Giant Foam Building Blocks" priced at $149.95 from TinkerTot Toys, proudly labeled as a "Small business" in the product listings.

If you are a small business, you can set it up in the Merchant Center → Business information → Details → About your business and toggle the “small business” attribute on.