Google has published a new guide on optimization techniques for the Performance Max campaign tailored for every business category. Delving deeper into the guide, one can find specialized pointers for:
- Best practices for online sales (non-shopping)
- Best practices for lead generation
- Best practices for store goals
- Best practices for retail advertisers with online sales goals using a Merchant Center feed
Highlighting its significance, Google promotes this new piece of content directly within Google Ads accounts. The screenshot was shared by Adriaan Dekker.
