For app support campaigns, new formats are being tested across search, Google Play, AdMob and YouTube. The YouTube format also received a new action button with the possibility of easy installation of the application directly from the ad (for now only for vertical videos). There will also be a adjustment of search results on Google Play towards the end of this year. You can read more news about app campaigns in the official article.
Negative Keyword Impact Preview Added to Google Ads
Google Ads has introduced a new feature allowing users to preview the impact of negative keywords within their…
