Google Merchant Center has updated its editorial requirements for Promotions, now prohibiting the inclusion of redemption dates in promotion titles, regardless of format. Only a short month abbreviation is permitted.
Previously, various formats like “M/D/YYYY” were allowed, but this has changed to comply with the new requirement.
The revised guidelines also introduce a new stipulation: Google or its affiliates may modify promotion titles to enhance clarity and relevance, including the removal of redemption details.
Also, the previous 60-character limit for the title attribute has been removed.
Read the official help page here: Editorial requirements.
This update was spotted by Hana Kobzová.