Google has released version 26 of the Google Ads API, adding several new features and enhancements. To utilize the full range of new capabilities, advertisers must upgrade their client libraries and code.
Among the key updates, the API now allows for streamlined EU political advertising declarations, where the `campaign.contains_eu_political_advertising` field is optional for campaigns targeting locations outside the EU. Additionally, vertical-agnostic travel bid modifiers have been introduced, enabling broader application across travel sectors.
The update also brings support for Search Lift studies, providing new metrics and segmentation options. Local Services Performance Max campaigns can now be created directly through the API, while a unified enhanced conversions configuration offers improved measurement.
Developers and users can review the official release notes for comprehensive details. For further inquiries, Google provides support through its Ads API support channel and Discord server.
Visit the official help page: Announcing v26 of the Google Ads API.