Google Ads has added an option to mark specific answers as qualifying leads when creating custom questions in Lead Form assets.
When setting up a custom question, advertisers can now select which answers qualify as valuable leads. Google explains that this option is designed to help businesses get higher quality leads, with lead management available through the Leads page.
To find this setting, go to Assets > Lead Form > Create Lead Form > Custom Questions, create a question, and add answer options. Each answer has a Qualifying checkbox.
It’s unclear how this setting affects conversion reporting or whether it’s connected to the new Leads beta section under Conversions.
This update was spotted and shared by Dafne Nazar.