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Google Ads Makes AI Campaign Creation More Prominent

Screenshot of Google Ads campaign creation interface showing Website URL field and goal selection prompt with text input area for describing campaign objectives

Google Ads has updated its campaign creation interface once again.

In March, the AI-guided campaign creation experience was spotted for the first time, with the manual setup option displayed directly below it.

Now, the free-text input box takes center stage, while the manual setup option has been moved to a less prominent link labeled “Create campaign manually.”

This change makes AI-guided campaign creation the more prominent starting point, while keeping manual setup available for advertisers who prefer greater control.

This update was shared by Zeeshan Ali.

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