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Grey Box Design Tested in Google Shopping Ads

Sponsored Products section showing six leather bags and briefcases from various brands including Michael Kors, Satchel & Page, and Saddle Leather with prices ranging from $119 to $575, displaying product images, ratings, prices, and delivery information in Google Shopping format.

Google is testing a new grey box design for its Shopping ads, replacing the traditional white background. 

Advertisers have noticed the grey box version does not include the “Shop now” button, which is typically present in the white box design. This alteration could influence user interaction.

This update was noted by Sachin Patel.

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