Google Ads has introduced a new free-text ‘Tell us about your campaign’ field during campaign creation, allowing advertisers to describe their campaign goals in their own words. This new feature is designed to help Google personalize setup suggestions based on input about goals and intended audiences, streamlining the initial setup process for campaigns.
These changes are in line with Google’s ongoing efforts to make campaign management more intuitive and easy for beginners.
While there is no official confirmation, the inclusion of a ‘Tell us about your campaign’ field hints at further moves toward fully AI-assisted campaign creation.
This update was spotted by Arpan Banerjee.
