Your One-Stop Source for the Latest PPC News
Your One-Stop Source for the Latest PPC News

Merchant Center Drops Impressum Requirement for Local Listings in DACH

Merchant Center Drops Impressum Requirement for Local Listings in DACH

Merchants in Austria and Germany will no longer need to provide an impressum URL for local inventory ads and free local listings. An impressum is now only mandatory for in-store product and price availability hosted on Google. Switzerland still requires it for all local ads.

This change was detected on Google’s help page, reflecting an update that simplifies the process for merchants in these two countries. Previously, an impressum was required for Austrian, German, and Swiss merchants (DACH region) to use local listings and inventory ads.

Read the official help page here: Add your impressum (Austria, Germany, and Switzerland only).

This update was spotted by Hana Kobzová.

Share this article
0
Share
Shareable URL
Read next