In Google’s new Digital Markets Act (DMA) booking search widgets, the prices shown are customized based on factors like the device type. The specific factors used beyond ‘device type’ remain unclear but might include location and language. This customization is limited to the EU where the DMA is enforced.
The update, shared by Radu Oncescu, includes a disclaimer stating: “This price was customised by the booking partner based on factors such as your device type.”